FROM NEW GAME LAUNCHES TO EXPERIENTIAL, WE DID IT ALL FOR ARISTOCRAT.

We re-imagined every aspect of the brand — from integrating corporate acquisitions to connecting a broad spectrum of hundreds of titles, dozens of hardware platforms, enterprise software and multiple jackpot brands. Keeping everything aligned and elegant is one of the things we do best.

THROWING A PARTY FOR 30,000 IN LAS VEGAS

The Global Gaming Expo in Las Vegas is the biggest tradeshow in gaming. Aristocrat’s mini-city presence is 18,000 square feet of experiential marketing on steroids. We engaged visitors on every level; Tim McGraw dropped from the ceiling to lauch his signature cabinet, Madonna dancers got into their grove during a Madonna fashion show, customers chilled at our custom Westworld-themed Lounge and custom activations happened every hour.

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PRINT ADVERTISING

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eBLAST

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eNEWSLETTER

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INTERNAL COMMUNICATIONS

To bring the spirit of "IT'S ALL ABOUT WHAT'S INSIDE" to the employees, we created an elegant design system that inspired personnel across 9 design studios, the global supply chain and Class II and Class III operations throughout North America. It worked so well it won an Addy award.

HUMAN EXPRESSION

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ELEVATOR WRAPS

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POSTERS

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COMPANY SCREENSAVER

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BRANDING A COMPLEX ECOSYSTEM

Aggressive product roll-out goals required understanding and connecting a spectrum of hundreds of titles, dozens of hardware platforms and multiple jackpot brands. Keeping everything aligned within the strict brand standards is one of the things we do best, because we created the brand standards.

BRANDING TOOL KIT

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LETTERHEAD

BUSINESS CARD

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ENVELOPE

NEW HIRE KIT

COMPANY LINKEDIN PAGE

INTERNAL eNEWSLETTER

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PERSONAL LINKEDIN PAGE

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DEEPENING THE RALLYING CRY

"It's all about what’s inside" became the tagline globally for Aristocrat. Each year we deepened the meaning and expression of the line by presenting it in a new and fresh way. For 2018 G2E the line was used graphically to present some of the hottest game titles of the year.
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ARISTOCRAT G2E

ARISTOCRAT G2E BACK WALL

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ARISTOCRAT G2E MAD MAX ACTIVATION

ARISTOCRAT BACK WALL AND FLOOR

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ARISTOCRAT G2E INTERACTIVE WALL

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FOR VISIT LAS VEGAS, WE SOLD THE CITY