We’ve pulled together some amazing people who are among the very best at what they do, many with client side experience. We check our egos at the door, and focus on what truly matters – your business and your results, without compromise.

Tim Nice


Tim has been propelled forward by great creative work that sells. After 25 years working with some of the best and brightest in the business, Tim never gets tired of seeing great work have an impact. “Our clients are often challenger brands, so we get up everyday to fight the fight of the underdog in order to deliver bolder and more efficient ideas that get it right the first time.” Acura, Allegiant Airlines, Aristocrat Gaming, Constellation Brands, Freebirds World Burrito, Jelly Belly, Hunt-Wesson, Lindsay Olives, Sprint, Togo’s, Wired, Sunsweet.

People Tim Nice

Kelly Nice


Kelly co-founded Nice with his brother, Tim, on the simple idea that a creative business needs to be both creative, and a business. “Our goal is to be the most agile ad agency on the planet. Agility is the weapon that allowed David to slay Goliath. It means we get to great faster, helping our clients compete in a world that doesn’t grant second chances.”

People Kelly Nice

Darren Fitzgerald


Darren has been driving brands forward for over 25 years on both the client and agency side. He’s driven sales, awareness and growth supporting both startups and established brands, and has led marketing for non-profits. Having spent his career on both sides of the table, he knows and understands the challenges & pain points and what they need in order to shine.

People Darren Fitzgerald

Eric Coolbaugh

Vice President

Eric has served as VP of Marketing for some of the restaurant industry’s hottest brands, including Freebirds World Burrito, Voodoo Doughnut (to name a couple). He brings a wide breadth of experience across virtually every discipline, along with the unique perspective of having had to answer to the same accountabilities that most CMOs/VPs face on a daily basis.

People Eric Coolbaugh

Eric Daudenarde

Media Director

Eric has over 10 years of media planning and strategy experience, and since joining the Nice+Co team in 2015 he has developed custom media strategies and plans to test and grow impactful targeted awareness for various client categories including restaurants, retail packaged goods, beverage brands, and gaming. Prior to joining Nice, he planned media for top-tier advertising accounts Red Bull and NBC Universal after graduating from UCLA with degrees in International Economics and Music History.  He often sends pictures of his baby Yuna, who was born at the end of 2022.

People Eric Daudenarde

Kellyn Lopes

Media Supervisor

Kellyn is a former marketing director with 10 years of experience on both the client and agency sides. She joined Nice + Company in 2022 and is keenly interested in creating functional and highly effective media plans customized to each client’s needs in the ever-changing media landscape.  

Kellyn holds a Masters’ from NYU’s Stern School of Business and Steinhardt School of Culture, Education, and Human Development. 

Jeff Carl

Executive Director

Jeff has 25 years of restaurant marketing experience including CMO positions with McDonald’s Latin America, Tavistock Restaurants and Taco Bueno. He has deep brand strategy experience including positioning, pricing, and menu management. Jeff has worked with multiple franchised concepts to accelerate growth both domestically and internationally.

McDonald’s | Burger King | General Mills | Nestlé | Kellogg’s | E&J Gallo Winery | Tavistock | Taco Bueno

People Jeff Carl

Simon Tam

Creative Director
People Simon Tam

303 Sacramento St • 3rd Floor • San Francisco, CA • 94111 • Phone (415) 344-4100

© Copyright Nice + Company 2023. All Rights Reserved.