FREEB!RDS

WORLD BURRITO

HAS AN APPETITE

FOR EXPANSION. 

Through a series of management changes, the original “not normal” mission to create kick-ass burritos tailored to every guest had gotten lost. Before they could scale, they had to get back to getting it right. Our role was to position them for growth by redefining their brand identity to bring them back to their rock & roll roots and celebrating their independent spirit. 

ALWAYS HUNGRY

Nice brings “start-up” thinking to established restaurant concepts. For Freebirds World Burrito, we unlocked their “indie rock” persona, crafting a new positioning that made them a successful challenger to Chipotle. 

– Case Study –

GROWTH THAT'S NOT NORMAL

Fast casual Mexican chain Freebirds has 100+ units and an appetite for expansion. By crafting their indie rock DNA into everything from new franchisees videos to re-designing each step of the guest experience, we helped drive growth by bringing them back to their roots and celebrating their independent spirit.

WAY EFFECTIVE WAYFINDING

Freebirds with their 2 billion menu options became an intimidating experience to newbies. It also doubled line times versus Chipotle. We were asked to simplify the consumer journey from curb to table. So we started at the curb and developed a faster more efficient way to move customers to their food.

MENU BOARD

WINDOW CLINGS

EQ WALL

IN-RESTAURANT POINT OF SALE

TABLE TOPS

COUNTER CARDS

DRINK STATION