HAS AN APPETITE
Through a series of management changes, the original “not normal” mission to create kick-ass burritos tailored to every guest had gotten lost. Before they could scale, they had to get back to getting it right. Our role was to position them for growth by redefining their brand identity to bring them back to their rock & roll roots and celebrating their independent spirit.
Nice brings “start-up” thinking to established restaurant concepts. For Freebirds World Burrito, we unlocked their “indie rock” persona, crafting a new positioning that made them a successful challenger to Chipotle.
– Case Study –
GROWTH THAT'S NOT NORMAL
Fast casual Mexican chain Freebirds has 100+ units and an appetite for expansion. By crafting their indie rock DNA into everything from new franchisees videos to re-designing each step of the guest experience, we helped drive growth by bringing them back to their roots and celebrating their independent spirit.
WAY EFFECTIVE WAYFINDING
Freebirds with their 2 billion menu options became an intimidating experience to newbies. It also doubled line times versus Chipotle. We were asked to simplify the consumer journey from curb to table. So we started at the curb and developed a faster more efficient way to move customers to their food.
IN-RESTAURANT POINT OF SALE
ROCKIN' THE CUSTOMER JOURNEY
How do you infuse the spirit of Rock & Roll into a burrito? Simple, be true to the brand essence and deliver the theme across all customer touch-points.
TO GO BAG
WE SPEAK FOOD - PAST EXPERIENCE