We partner with Initiative Media and its $40 billion dollars in buying clout to deliver our clients unparalleled access to unbeatable rates, resources and new/emerging media opportunities. By connecting new media approaches to the cannon of the rest of the marketing, our team and its advanced analytics and optimization resources are able to make every dollar and message work harder, delivering your communications to the right guest in the right place at the right time.
This approach solves the age-old problem of fair share among franchisees by delivering the exact same scale for each participant where each gets to test the impact of hitting effective weekly ad frequency around their clinics, regardless of their market size. Our analytics data continually feeds our optimization loop to refine effectiveness, improving conversion in some cases by 20%+ year-over-year based on Click Through Rate and customer journey data. In addition to Upper Funnel support, we also provide sponsorship package evaluations and negotiation guidance, linear broadcast buying, Grand Opening programs, and seasonal promotion campaigns.