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ENCOURAGING 50+

TO ENJOY HEALTHY

SUNSWEET FRUIT.

No one makes fun of #1. There’s a stigma attached to the mighty prune. But can you name a fruit that makes your whole body feel in harmony? Say hello to Sunsweet Amaz!n Prunes. Using network TV, social media influencers, online engagement, the latest and greatest recipe trends and of course all things digital, we’ve kept Sunsweet the category leader for more than a quarter of their incredible 100-year life.

I FEEL GOOD

We have discovered an untapped consumer segment who pride themselves on how they feel on the inside. For them, making simple, sensible food choices that help them live life to the fullest is a generational wisdom that far outweighs any pre-conceived notions of how to fuel their lives.

A TRUSTED DIGITAL LIFE COACH

From new recipes to tips on staying healthy, we engage the prune lover and recent converts in all the ways they can live a better life.

WE GAME LIKE NO OTHER