One of the most liked ads on the most-watched telecast ever!
Teasers kicked off mid-week before the big reveal, with an early YouTube release driving 5 million free impressions and igniting pre-game media buzz.
We achieved 100% share of voice at Las Vegas airport, the Super Bowl host city, seamlessly integrating with NFL messaging.
Wanted posters across San Francisco and Kansas City heralded “The Day of Reconin’,” creating buzz and anticipation.
Full-page ad kept the campaign going strong the day after the game.