We believe humans are neither all rational nor all emotional. We all embody an ever-changing interplay and balance between the two. This informs how we develop ideas, and how they should exist in the world. When a more resonate message catches someone at the most opportune time and place, deeper ties with the brand are born. And that’s Nice.
Darren has been driving brands forward for over 25 years on both the client and agency side. He’s driven sales, awareness and growth supporting both startups and established brands, and has led marketing for non-profits. Having spent his career on both sides of the table, he knows and understands the challenges & pain points and what they need in order to shine.
Kelly co-founded Nice with his brother, Tim, on the simple idea that a creative business needs to be both creative, and a business. “Our goal is to be the most agile ad agency on the planet. Agility is the weapon that allowed David to slay Goliath. It means we get to great faster, helping our clients compete in a world that doesn’t grant second chances.”
Gina is a strategic customer-focused leader with expertise in go-to-market strategies, digital marketing, demand generation and brand development. As a data-driven marketing leader, she has a proven track record of driving growth for Technology, E-commerce, Healthcare, Hospitality, and AI-driven SaaS platform brands.
My passion is leading a dream team of incredibly talented professionals to deliver the most creative solution to every marketing challenge. I am forever motivated by seeing great work have an impact in the most creative and unexpected ways.
Christine is a high-energy B2B marketing leader who excels in driving growth for tech companies—from scrappy startups to global brands like Adobe and Zendesk. A master of integrated marketing, she aligns GTM efforts to optimize cross-channel impact and drive demand, revenue and brand awareness.
In the ever-changing landscape of today’s world, Simon stands as a pillar of inspiration and resilience, and has always been a strong advocate for true brand vision. Through his creative prowess, passion for the human experience, and unwavering dedication to great work, Simon continues to bring his all to Nice + Co, making a lasting impact on our clients’ business, their customers and our team members alike.
Native Californian and certified Pilates instructor, Sunni is an expert in building long-lasting client relationships, spearheading integrated campaigns, developing winning strategies and mentoring her team. She has been instrumental in the management of global brands including Xbox, Microsoft, EA, Allegiant Airlines, Clorox, Conde Nast, Hallmark, Nestle, Starbucks, and Sunsweet.
