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What do all the brands below have in common? Not much, except an insatiable desire for growth, and they all work with us. Nice.  

Jelly Belly

Higher State of Bean

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A HIGHER STATE OF BEAN

Jelly Belly’s true-to-life taste experience is something uniquely transcendent. These incredible flavors exist on another plane of sensory pleasure, so “A Higher State of Bean™” doesn’t just function as a tagline, it’s an all-encompassing mantra that defines the unique gourmet experience. Our data lake of consumer analytics drives an ever pivoting digital, social and paid media plan that’s just as creative as the creative.

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Crowdstrike

Global Media Planning + Buying

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DOMINATING
MEDIA IN Vegas
AND the
Super Bowl

As a global cybersecurity leader, CrowdStrike is relentlessly fighting the good fight against cybercriminals. They relied on us as their 24 / 7 partner to deliver global planning and buying for everything from the Super Bowl to a full suite of digital partners that have influenced decision makers in key verticals throughout the sales funnel.

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Ike’s love & Sandwiches

Brand Refresh

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IKE’s LOVE &
Sandwiches

In the restaurant world, freshness is vital for both food and identity. Ike’s had carved out a cool, quirky niche among sandwich shops, but they needed their essence to better match their ethos. We reimagined their look, feel and voice so that it felt like a natural extension of where they’d been, while charting a course for where they’re headed.

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Aristocrat

G2E Experiential

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a party for
30,000 people

Aristocrat came to us with a tall order: captivate 30,000 visitors at the Global Gaming Expo in Las Vegas. So we created a massive installation where Tim McGraw descended from the rafters, and VIPs chilled out in a transformative Westworld lounge. Needless to say, the masses and VIPs were immensely immersed.

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WESTWORLD
LOUNGE

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TIM
McGraw

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Exacta

Market Expansion Video

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Exacta
Connect

Introducing the gaming world to the excitement (and profitability!) of Historical Horse Racing is, ironically, quite a gamble. So we made it simple. This market expansion video speaks directly to casino operators by helping them understand the many benefits partnering with Exacta delivers.

Crystal Geyser

Tape Measure

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Bottled at
the source

Not all bottled waters are created equal. One in particular is far superior. Taking on titans like Aquafina and Dasani meant leaning into one simple truth they can never claim: every alpine drop of Crystal Geyser is bottled at the mountain spring source. Those titans? Nothin’ but glorified tap water.

THE JOINT Chiropractic

National Media Strategy

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Fair Share
For Franchisees.

When it comes to satisfying individual franchisees (and collective budgets), there’s no one-size-fits-all plan. Every market is different, and The Joint’s varied locations needed a flexible program to match. OTT/CTV gave us the tools to target via ZIP code or even location radius. Once in place, we tracked the entire customer journey for a holistic performance marketing program that provided franchise owners with real time feedback.

Smith & Hook

Product Launch + Advertising Campaign

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SMITH & HOOK

Rule-breakers by nature, the Hahn family helped pioneer a new AVA in California’s Central Coast to produce wines of exceptional character from land that had formerly been a horse ranch. And with more than 800 US wine brands to choose from on the shelf, this story calls upon all Mavericks to take a chance, experience the new and unexpected, and be greatly rewarded.

Blaze Pizza

Loyalty-driving Promotional Campaign

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Blaze Pi Day

Pi isn’t just for math nerds. Capitalizing on March 14th being Pi Day (3/14) meant developing a deal for a $3.14 pie that no one could afford to pass up. Anyone taking advantage of this deep discount just had to enroll in Blaze’s loyalty program. Turns out, a whole lot of people like delicious pizza that’s not a lot of dough.

HAHN SLH

National Holiday Campaign

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Hahn for the
holidays

The only thing worse than showing up to a holiday get-together empty-handed is bringing a wine that makes you wish you hadn’t come at all. Hahn’s SLH Pinot Noir and Chardonnay hail from the Santa Lucia Highlands, but they feel most at home at any special wintertime gathering.

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Sunsweet

National Media Strategy + Buy

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National reach
at local rates

Sunsweet may be known for their prunes, but media-wise they were in a bit of a pickle: network TV was delivering fewer people for more dollars. We’ve been helping them solve problems for over 25 years, so we gave them our two cents: by utilizing unwired networks, they could get true national coverage at a fraction of the cost.

HAHN SLH

National Campaign

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THe Road Less
Traveled

There’s not much to be discovered along a well-known thoroughfare. The Hahn family has always been about carving their own path, be it helping to establish the Santa Lucia Highlands AVA, or hand-crafting their ultra-premium SLH line. We produced this campaign to celebrate those willing to travel the road less traveled.

BeanBoozled

Product Launch + Support

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Beanboozled
6th edition

Old Bandage, Liver & Onions, Stink Bug? These flavors seem more punishment than play. But from launch to the latest 6th edition, we’ve helped make this the most successful new product in company history.

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Jelly Belly

International Website

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Jelly Belly
International
website

You know who else outside of America loves jelly beans? Everyone. So to take Jelly Belly’s gourmet flavors global, we partnered with their international brand and digital teams to cook up an entirely new look and feel for their brand and site across 80+ countries, and is now featured prominently in the trade booth graphics of the new owners, Ferrara.

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Tres Agaves

National Campaign

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Tres Agaves

¡Viva la relaxatión! Everyone loves a great cocktail, but not everyone is confident they can make one. Turns out crafting the resort-perfect margarita is as simple as Tres Agaves top shelf Tequila and Mixes.

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Aristocrat

Internal Communications

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WELCOME!

Employee happiness and retention make for better companies – so it was natural to take the “It’s All About What’s Inside” theme literally…inside.

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Blaze Pizza

Endless Pizzabilities

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Blaze A Masterpiece

Blaze is famous for letting you craft your own individual pizza, so we dialed up the crave and “endless pizzabilities” with a nationally geo-targeted campaign that drove +2% sales lift.

Ikes Love & Sandwiches

Recruitment + Retention

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Growing
The Love

The most important component to every restaurant is its employee consistency. High levels of retention tend to lead to smoother operations. This begins with recruiting and continues through the onboarding and training processes.

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Tim Nice

415.407.2566
timnice@niceandcompany.com

303 Sacramento Street, 3rd Floor
San Francisco, CA 94111

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