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Navigating
National Media

For 20 years, we’ve mastered network upfront negotiations for Sunsweet, securing premium inventory at unbeatable rates. As media inflation rises and consumption patterns shift, the new zeitgeist lies in unwired national networks offering more efficient CPMs and the power of CTV to reach fresh, younger audiences. By seamlessly integrating digital platforms, we’re ensuring this 100 year old brand’s media strategy remains as cutting-edge and relevant as ever.

Data Drivers

  • Linear TV will decrease while CTV will account for all growth with spend increasing by $5.5B YoY in 2024
  • Time spent with digital video will increase due to its popularity, especially with short-form video and CTV
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Redefining
How We
Engage Women

Women’s passion for sports rivals their love for prunes, so we’re fusing the two with cutting-edge CTV ad tech and strategic brand placement.

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Getting closer
to the click

Walmart Connect
We harness Walmart’s expansive customer data and powerful ad platform to connect with Sunsweet consumers both online and in-store.

Amazon OTT
Geotargeted video on Fire TV, Prime Video, and other platforms delivers hyper local reach with near 100% ad completion.

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All the world
loves sunsweet

New Zealand’s unique market offers the opportunity to leverage linear TV for efficient broad distribution, resulting in an impressive 24% sales lift.

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Reach Out

Tim Nice

415.407.2566
timnice@niceandcompany.com

303 Sacramento Street, 3rd Floor
San Francisco, CA 94111

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jobs@niceandcompany.com