No such thing as a one-size-fits-all plan. We develop custom media plans for each The Joint Chiropractic location, targeting specific patient acquisition zones. The emotional resonance of :30 and :15 ads on big screens aligns seamlessly with The Joint Chiropractic’s network of agency placements on TikTok, Google Performance Max channels, and Search, delivering maximum impact with zero waste.
By continuously optimizing targeting based on CTR performance, in-store visits, and look-alike data, media efficiencies have tripled over the past four years. Our real-time dashboards track every impression, providing detailed metrics on publishers, reach, frequency, and cost per lead.
Our new customer acquisition team has created a data lake to analyze insights from over 200 campaigns, 160+ million impressions, and more than 30,000 third-party data points. This allows us to track the entire customer journey–from any screen to every clinic–building an ever-increasing baseline of lifetime patients.